Joanna and Chip Gaines are getting their own television network and multiplatform operation.
Discovery and Magnolia announced an agreement Wednesday morning to launch the joint venture, which has not been named yet. It will include rebranding the DIY network and a TV Everywhere app to be unveiled in Summer 2020.
Local reactions overall have been favorable – people say they love the idea – but some have expressed cons to more Waco publicity.
“It’s been a blessing to Waco. Booming our economy. All four of my kids have, as they’ve been students, have worked in different places, either in the store or the warehouse or the headquarters,” says Waco homeowner Susan Findlay.
“It’s increased the value of things here in Waco. It has brought more traffic here to Waco. That’s the biggest negative for me,” a second person says.
According to the release, the venture will have operations in Waco and Knoxville, Tennessee.
The Waco couple will serve as the Chief Creative Officers and HGTV President Allison Page will serve as the president of the venture.
Chip and Joanna Gaines released this statement:
Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together….We believe David Zaslav and the team at Discovery are the perfect partners for this ambitious joint venture, and we know Allison Page is the right person to lead this charge. We’re ready to get started and are expectant for all that’s ahead.
After DIY is rebranded, it will be the home to the complete Fixer Upper library, which premiered on HGTV in 2013. There are also new programming concepts currently in the works. According to the press release, they will be based on topics like community, home, garden, food, wellness, entrepreneurialism, and design.