WACO, Texas – Chip and Joanna Gaines, in partnership with AJ Capital Partners, are bring a new hotel to Waco.
Magnolia, the Waco-based home and lifestyle brand, announced a partnership Thursday with Adventurous Journeys (AJ) Capital Partners that will bring a new hotel to downtown Waco.
“We are just so excited that this hotel has been announced, and we are even more excited because it’s in an old building that’s going to be renovated to its former splendor,” says Carla Pendergraft, Waco Convention and Visitors Bureau Director of Marketing.
The hotel is currently slated to open in 2021. It will be located in the historic Grand Karem Shrine Building at 701 Washington Avenue.
“Home is a feeling created by and for the people you love and share your life with. It’s a state of being known and loved just as you are,” says Chip and Joanna Gaines. “That is our dream for this hotel.”
The estimated 53,000-square-foot property built in 1928 will undergo an extensive historic restoration which will convert the former county office building into a three-story, handcrafted hotel featuring a rooftop terrace, a grand ballroom, a ground floor restaurant, and café.
“It makes it from, like, a single destination to an experience. So I like that they’re influencing experience in a community instead of just a stop on your way somewhere. So I think that’s really cool,” says Waco visitor Joy Lindgern.
The hotel’s design will evoke Joanna’s affinity for timeless, classic details, while also preserving the building’s rich history and highlighting its distinctive architectural features.
“Gorgeous. Just like all the other houses that she’s been doing on TV that I’ve watched for six years almost right,” says Waco visitor Lilian Ramos.
“Reviving timeless, historical buildings is at the core of what we do,” says Ben Weprin, Founder and CEO of AJ Capital Partners. “We are excited to partner with Chip, Joanna, and the Magnolia team to bring an authentic hotel experience to the growing and lively community of Waco.”
An official name for the hotel has not been announced, and more details about the project will be released in the coming months.
“We are just so excited that this hotel has been announced, and we are even more excited because it’s in an old building that’s going to be renovated to its former splendor,” Pendergraft says.