Local downtown shops gear up for Small Business Saturday


Hundreds of shoppers are expected to roam Central Texas for Small Business Saturday.

Those local retailers are gearing up for the crowds and larger crowds mean more business for mom and pop shops.

Chelsea Bussell has owned mainstream boutique in downtown Waco for three years. She just wrapped up stocking her shelves up for small business Saturday.

“We opened February of 2015 kind of with just the goal of wanting there to be a place in Waco that someone could come with their mom or with their daughter and everyone can find something,” Bussell said.

Small Business Saturday is a shopping tradition that began in 2010 to help local retailers increase foot traffic in time for the holidays. It’s a day Bussell and dozens of local shops are looking forward to.

“We’ve had a ton of growth, so there’s a lot of more places to go and shop. Unfortunately, I’ve seen a little bit of a dip,” Bussell said. “So I’d love to see more people shopping around here tomorrow and be out and about.”

Bussell says local shops many times are overshadowed by big retailers on Black Friday. With the holidays in full swing now, she says the day is also a big deal for locals to get familiar with businesses in the Waco community.

“Some of those big box stores they really do push out those sales but I really do think we benefit from it quite a bit having this big day towards the holiday,” Bussell said. “Support your community because these smaller businesses are the ones that are really focusing on waco themselves. They have waco in mind.”

Up to 50 shops in Waco are getting involved in Small Business Saturday. For a full list, click here.

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