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About Project Roadblock

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock highlights the dangers of drinking and driving, subsequently motivating men 21-34 years old to stop driving ‘buzzed.’

  • Every Nine Hours Someone Dies from Drunk Driving in Texas
  • One alcohol-related death occurs every 52 minutes, according to the NHTSA.
  • Drunk driving causes more than 10,000 deaths every year, about 1/3 of all traffic-related deaths.
  • In a recent year, more than 230 children were killed in drunk-driving crashes, the NHTSA reports.
  • On average, a drunk driver will drive 80 times under the influence before their first arrest.
  • Every 51 minutes in America, someone is killed in a drunk driving crash.

KWKT-TV (FOX), KYLE-TV (MyNetwork) along with Nexstar Media Group’s support of Project Roadblock not only displays its commitment to the safety of its communities but also to demonstrate broadcasters’ power to influence, persuade, and affect social behavior. Every local broadcast TV station is encouraged to join Project Roadblock.

Now in its 18th year, Project Roadblock has proven its ability to inspire change, create impact and save lives. In fact, through the continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 25% from 2004-2017

If you are doing something to make yourself feel okay to drive, you’re not okay to drive.

#BuzzedDriving is #DrunkDriving

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