Now That it’s Time for NIL to go, How Much Money Will Flow?


(AP Photo/Keith Srakocic, File)

(AP) How much of a feeding frenzy there will be as college athletes are allowed to cash in on their fame is yet to be seen. Blake Lawrence is CEO of Opendorse.

His company provides a platform connecting athletes with endorsements. He says the amount of deal-making will raise eyebrows.

Rick Karcher is an associate professor of the sports management program at Eastern Michigan. He says economic theory says there’s a limited pool of money companies will want to spend on college athletes.

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